Selected work

Hybrid & AI Commercial Portfolio

Stories and visuals
without any creative limits.

Our studio merges live action with advanced AI generation pipelines and professional post-production to create scalable, hyper-engaging video content that elevates brand identity across all digital channels.

Case studies

01 / 03

Stake

It's All at Stake

Stake came with live-action plates already shot and one idea: a phone in a hand, and then somewhere else entirely. The ask was to build every transition, so that each cut carries the viewer out of a real handheld shot and lands them somewhere new.

Year
2026
Deliverable
Client campaign
Read the case study

AutoTrader

The Great Celebrity Bake Off

AutoTrader needed twelve sponsorship films for The Great Celebrity Bake Off on Channel 4. The set already existed: IMA had built it by hand out of real desserts, at scale, and shot it exactly as it stood. What was missing was everything that had to move through it.

Year
2025
Deliverable
TV campaign
Read the case study

Astra Make-Up

Cloud Fairy Campaign

Astra Make Up needed to stage a product in a magical world that would enhance the products' characteristics.

Year
2025
Deliverable
Social-first launch film
Read the case study

Tell us the idea. We build the film around it.

Get in touch