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Astra Make Up • Cloud Fairy Campaign
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Astra Make Up, Cloud Fairy Campaign
The Cloud Fairy campaign for Astra Make Up: a magical world built around the products instead of a set of product shots. Pink cotton-candy clouds, soft toys riding a carousel, and the range staged inside the scene rather than held up in front of it.
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- Year
- 2025
- Deliverable
- Social-first launch film
- Category
- Commercial
The brief
Astra Make Up needed to stage a product in a magical world that would enhance the products' characteristics.
The process
The plan was a social run. The response pushed it further: the campaign expanded into out-of-home across Milan's main advertising sites, and into a themed carousel installed in the city, built from the world we had created on screen.
The result
A campaign that outgrows its own brief is the clearest signal you get that the idea landed.
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Ready to start?
Tell us what you want to create and our team will get in touch for a intro call.
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