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Antonina Poppy • Where we belong
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Antonina Poppy, Where we belong
Fashion film is usually about the clothes. This one is about where they belong. Full creative direction, end to end: concept, world, image and sound from Anima. We built it as a painting that moves, water lilies on still water, a Tuscan meadow at golden hour, women holding a moment rather than posing. Ninety seconds, no product shots.
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- Year
- 2026
- Deliverable
- One fashion film, 1 minute 30 seconds
- Around 20 e-commerce stills on a neutral background
- Category
- Fashion film
The brief
Full creative direction, handed to us end to end. Concept, world, image, sound: everything from Anima.
The process
We built it as a painting that moves: water lilies on still water, mist lifting off a lake at first light, a Tuscan meadow at golden hour with poppies and cornflowers shoulder-high. Women together, foreheads touching, holding a moment rather than posing through it. Fabric doing what fabric does when nobody is arranging it.
The result
Ninety seconds, no product shots. The garments read as belonging to that world instead of being displayed inside it, which is the only reason the film works.
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Ready to start?
Tell us what you want to create and our team will get in touch for a intro call.
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