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Stake • It's All at Stake
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Stake, It's All at Stake
A live-action campaign for Stake built on one idea: a phone in a hand, and then somewhere else entirely. Every cut is a passage rather than a join, with light bending into a tunnel and the world dissolving and reassembling on the other side of the frame.
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- Year
- 2026
- Deliverable
- Client campaign
- Category
- Commercial
The brief
Stake came with live-action plates already shot and one idea: a phone in a hand, and then somewhere else entirely. The ask was to build every transition, so that each cut carries the viewer out of a real handheld shot and lands them somewhere new.
The process
We built every transition. The moment the frame stops being a room and becomes a passage: light bending into a tunnel, the world dissolving and reassembling on the other side. Each one had to carry the viewer out of a real handheld shot and land them somewhere new, cleanly enough that the arrival feels earned rather than edited.
The result
The effects sit between the plates rather than on top of them, which is the hardest place to put them. Done right, nobody counts the shots. They just follow.
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Ready to start?
Tell us what you want to create and our team will get in touch for a intro call.
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