Riccardo Fredro 7/24/25 Riccardo Fredro 7/24/25

Stop A/B Testing. Start Winning with AI

Marketing teams are drowning in data but starved for speed. By the time new creative is ready, the moment has passed. Generative AI breaks this bottleneck, producing hundreds of high-quality variations fast—turning insights into continuous growth.

Riccardo Fredro 7/8/25 Riccardo Fredro 7/8/25

The Age of the AI Creative Studio

The era of bloated, slow-moving agencies is over. AI-first studios like AnimaStudios AI replace months-long, costly productions with agile teams amplified by AI—delivering cinematic campaigns at the speed of culture.

Riccardo Fredro 7/3/25 Riccardo Fredro 7/3/25

AI vs Humans: The Double Creativity Standard

AI isn’t a soulless copycat—it’s a mirror of how we create. Human creativity has always been about remixing influences, and AI is the ultimate mental kaleidoscope, turning inspiration into innovation at lightning speed.

Riccardo Fredro 6/26/25 Riccardo Fredro 6/26/25

The €100k Look for a €30k Budget: A New Creative Equation for Marketers

For decades, cinematic advertising was reserved for brands with blockbuster budgets. But AI-amplified creativity is changing everything—cutting costs, crushing timelines, and making high-impact storytelling accessible to all. an idea.